CHAIN: The Content, Health and AMR Innovation Network

CHAIN is a new media network led by The Fleming Initiative.

CHAIN aims to harness the power and global reach of video-based online content to drive the behaviour changes

needed to tackle the spread of drug-resistant microbes known as antimicrobial resistance.

CHAIN members will have the opportunity to:

• partner with experts in communications and the entertainment industry 

• provide thought leadership and attend relevant international events as part of the Fleming Initiative team

• co-create educational online content

• participate in our research

To raise public awareness, The Fleming Initiative will mobilise CHAIN members to deliver a coordinated video message in September 2024, coinciding with the UN General Assembly High-Level Meeting on antimicrobial resistance.

Engaging the public through this newly established network aligns with The Fleming Initiative’s mission of putting society at the heart of solving antimicrobial resistance.