CHAIN: The Content, Health and AMR Innovation Network

CHAIN is a new media network led by The Fleming Initiative.

CHAIN aims to harness the power and global reach of video-based online content to drive the behaviour changes

needed to tackle the spread of drug-resistant microbes known as antimicrobial resistance.

CHAIN members will have the opportunity to:

• partner with experts in communications and the entertainment industry 

• provide thought leadership and attend relevant international events as part of the Fleming Initiative team

• co-create educational online content

• participate in our research

To raise public awareness, the Fleming Initiative mobilised CHAIN members to deliver a coordinated video message in September 2024, coinciding with the UN General Assembly High-Level Meeting on antimicrobial resistance. Explore the CHAIN Pulse here

Engaging the public through this newly established network aligns with The Fleming Initiative’s mission of putting society at the heart of solving antimicrobial resistance.

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Please direct any inquiries to Jack Cooper, CHAIN Manager (j.cooper@imperial.ac.uk).